Disney MyMagic+ sets a new bar for mobile wallet design

Machynlleth, UK — 11 March 2013: A new report from the NFC World team has found that Disney’s new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions.

Disney Parks and Resorts’ next generation customer experience sets a new bar for mobile wallet design and provides critical lessons for anyone planning, implementing or supplying mobile wallet solutions, a new report has found.

Disney MyMagic+ uses custom built RFID “MagicBands” linked to a mobile app, customer relationship management system and hardware infrastructure to provide visitors with a significantly enhanced experience when visiting a Disney resort.

Guests can use the RFID wristbands to reduce the time they spend queuing, maximise the value of their visit, interact with Disney characters, pre-book and access attractions, lock and unlock their hotel room and even make payments at specially designed POS terminals. And, at the same time, Disney can gain deep insight into how guests use its resorts, create tailored marketing programs and generate additional revenue.

“Disney MyMagic+ sets a new bar for mobile wallet service design and provides a blueprint for how businesses and government organisations seeking to leverage mobile wallet technologies should approach the task of creating a business model that works for them,” says Sarah Clark, author of the new report and editor of NFC World (http://www.nfcworld.com) and The Mobile Wallet Report (http://www.sjb.co.uk/mwr).

“It also sends a clear warning shot across the bow of companies seeking to dominate the mobile wallet market by pushing others into conforming to their business model. Disney has implemented its next generation experience without the involvement of any third parties, and others will now wish to follow Disney’s example.”

Mobile Wallet Market Briefing: Disney MyMagic+ provides readers with a detailed overview of the MyMagic+ concept, the technical architecture employed and the ways in which Disney is likely to be able to profit from its investment. The report concludes with an analysis of the lessons that can be learned from MyMagic+, organised as eight key takeaways:

  1. The MyMagic+ system is totally under Disney’s control — and where Disney has gone, others will want to follow.
  2. Total management buy-in at the highest level is essential for success.
  3. How an organisation chooses to close “the last inch” — to identify the customer at the point-of-sale, access or other point of service — is the last bit of the jigsaw puzzle that should be decided.
  4. Maintaining customer trust via stringent data privacy policies can be a core part of a mobile wallet strategy.
  5. Payments terminals need to be able to accept a wide range of solutions.
  6. A well designed mobile wallet solution can extend customer engagement beyond a resort, retail store, bank branch and more.
  7. MyMagic+ turns a spotlight on the reasons why mobile wallets are taking so long to gain merchant, bank and other service provider acceptance.
  8. The MagicBand concept will reignite debate over the importance of issuing a physical card or token in building a customer relationship.

This new 52-page report is part of The Mobile Wallet Report, the business intelligence service for NFC and mobile payments executives, and is included free of charge with an annual subscription.

Contact

Joe Davies, Associate Editor at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)

Email: joe@sjb.co.uk

SJB Research: http://www.sjb.co.uk
The Mobile Wallet Report: http://www.TheMobileWalletReport.com
Mobile Wallet Market Briefing: Disney MyMagic+: http://www.sjb.co.uk/mobile-wallet-market-briefing-disney-mymagic

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Subscription intelligence service briefs busy senior executives on mobile wallet industry trends and developments

Machynlleth, UK — 14 November 2012: The second part of a new research service about mobile wallets has just been published.

The November edition of Mobile Wallet Outlook examines three key developments in the nascent mobile wallet arena over the last month: merchants’ attitudes to mobile payments and the role they should take in bringing mobile wallets to market; the introduction of significant new players into the bank account market; and the question of how far developments in the US will influence the international mobile wallet business — or if the US is set to follow its own path to mobile payments.

Mobile Wallet Outlook is the monthly briefing component of The Mobile Wallet Report, a subscription-based market intelligence service for decision makers working on — or holding a watching brief on — the introduction of cutting edge mobile payment, loyalty, offers and identity programmes.

Every month this briefing identifies and analyses the latest trends and developments in NFC and mobile wallets and explains how they impact the future of the market.

Subscribers also get a series of timely standalone spot reports that look in detail at specific technologies, applications, players and vertical markets. They also receive “lessons from the frontline” — case studies that examine in detail what others all over the world have already tried, what they learned and what they would have done differently.

“The Mobile Wallet Report is designed to keep readers continuously up-to-date with the latest thinking on NFC and mobile wallet business models,” says editor-in-chief Sarah Clark. “We talk with innovators, disruptors and early adopters as well as established players around the world to bring subscribers answers to the big questions surrounding the future of the mobile wallet market.”

The Mobile Wallet Report is produced by SJB Research, the UK-based publisher of NFC World (www.nfcworld.com), the leading NFC industry news website. Further information can be found at www.TheMobileWalletReport.com and sample issues are available on request.

Contact

Joe Davies, Associate Editor at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)

Email: joe@sjb.co.uk

Publisher website: http://www.sjb.co.uk
The Mobile Wallet Report website: http://www.TheMobileWalletReport.com

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SJB Research has moved

Machynlleth, UK — 7 August 2012: As of Monday 6 August 2012 SJB Research has moved to new offices in Machynlleth, Wales.

The company is now located at:

Y Plas
Plas Machynlleth
MACHYNLLETH
SY20 8ER
United Kingdom

Telephone and fax numbers remain unchanged, and full up-to-date contact details can always be found on the ‘contact’ page on the SJB Research website at www.sjb.co.uk/contact.

About SJB Research

SJB Research is an independent analyst firm that is an international authority on NFC technology, business models, products and markets.

SJB Research consults for household-name clients, publishes research reports and market studies and produces NFC World, the leading NFC industry news website.

Contact

Mike Clark, publisher at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)

Email: mike@sjb.co.uk

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NFC Business Models white paper sets out the key issues involved in introducing mobile wallet services

Monmouth, UK — 18 March 2011: Mobile phones equipped with near field communication (NFC) technology are now starting to appear and companies in many countries are committed to bringing the technology to market.

The new NFC phones enable consumers to replace the contents of their existing wallet or purse with a new ‘mobile wallet’ that can be used to access a wide range of services, from payments to discount coupons, access control to transport ticketing and beyond.

“NFC is attracting interest from mobile networks, mobile phone makers, banks, retailers, transport operators, advertisers and a wide range of other businesses and government organisations,” says Sarah Clark, author of a new white paper published this week by SJB Research.

“Understanding of the business models that will succeed is still in its infancy, however, and there is much confusion over what is actually involved in delivering NFC services to consumers, who needs to be involved in planning the infrastructure required and the kind of company that is best positioned to succeed.

“Our NFC Business Models research report sets out the latest thinking from around the world on what successful NFC services will look like, the building blocks that will need to be put in place in order to drive adoption of NFC services, the roles and responsibilities of each of the numerous players in the value chain and the business strategies that are most likely to succeed,” Sarah explains.

“With this white paper our aim is to provide everyone with a basic grounding in the key issues involved and, we hope, to clear up some of this confusion.”

The NFC Business Models white paper is based on the executive summary and key findings from the full research report. It introduces a number of concepts that are fundamental to understanding how the NFC market will evolve and includes details of ten of the most important findings from the research report.

The white paper can be downloaded free of charge from the SJB Research website at http://www.sjb.co.uk/models-paper

About SJB Research

SJB Research is an independent analyst firm that is an international authority on NFC technology, business models, products and markets.

SJB Research consults for household-name clients, publishes research reports and market studies and produces Near Field Communications World, the leading NFC industry news website.

Useful links

Images

Downloadable imagery at various resolutions can be found at http://www.sjb.co.uk/media/images/

Contact

Mike Clark, publisher at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)

Email: mike@sjb.co.uk

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Analyst’s comment: GSMA announces world’s leading mobile operators will introduce NFC

Monmouth, UK — 21 February 2011: The world’s leading mobile network operators have announced today that they are committed to introducing near field communication (NFC) services in a number of countries around the world from 2012.

Sarah Clark, author of ‘NFC Business Models‘ explains what the announcement means and why the operators have joined together to make the announcement:

“NFC phones are set to revolutionise the way we decide what products to buy, where we choose to buy them and how we choose to pay,” says Sarah.

The new NFC phones contain a high security chip known as a secure element which acts like an electronic version of your wallet and can be used to replace everything from credit cards and loyalty cards to bus and train tickets, library cards, door keys, coupons and even cash.

These chips can be built into mobile phones and other devices by the manufacturer, they can be integrated into SIM cards issued by mobile networks to their subscribers and they can be added to existing phones via special microSD cards or stickers issued by banks and other organisations.

“Whoever provides a consumer with a secure element can then generate new revenues by leasing space on the chip to other businesses that also want to offer next-generation mobile services to their customers,” Sarah explains.

“In the GSMA statement issued today, the mobile operators make it clear that they plan for NFC services to be delivered using the SIM as the secure element, placing operators in control of NFC services — and future revenue streams.”

“The announcement does not necessarily mean, however, that these leading operators have now found an answer to the need for a business model for the launch of commercial NFC services,” she adds. “Rather, this announcement signals the operators’ realisation that they need to work together in order to deliver the same global reach that a rival offering from handset manufacturers and others would provide.”

“Essentially, they are involved in a bid to grab land — and a significant share of revenues — ahead of expected rival proposals from the likes of Google and Apple. The move is likely to prove to be good news for consumers and for businesses such as retailers, transport operators, travel firms, brands and others looking to take advantage of the arrival of NFC services since there will be competing offers on the table and that should lead to lower prices.”

The full announcement from the GSMA is available to view on the association’s website.

About the ‘NFC Business Models’ research report

‘NFC Business Models’ provides companies looking to benefit from the arrival of near field communication technology with the information needed to understand the issues, identify their options and develop a strategy for success. Further information, a full table of contents and online ordering facilities are available at http://www.sjb.co.uk/models.

Contact

Mike Clark, publisher at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)

Email: mike@sjb.co.uk

Publisher website: http://www.sjb.co.uk
Report website: http://www.sjb.co.uk/models

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NFC Business Models report sets out strategies for success in the emerging mobile wallet wars

Monmouth, UK — 27 January 2011: A new generation of mobile phones equipped with near field communication (NFC) technology is set to revolutionise the way we decide what products to buy, where we choose to buy them and how we choose to pay, according to ‘NFC Business Models’, a new research report published today.

The new NFC phones contain a high security chip known as a secure element which acts like an electronic version of your wallet and can be used to replace everything from credit cards and loyalty cards to bus and train tickets, library cards, door keys, coupons and even cash.

The tiny secure element chips can be built into mobile phones and other devices by the manufacturer, they can be integrated into SIM cards issued by mobile networks to their subscribers and they can be added to existing phones via special microSD cards or stickers issued by banks and other organisations.

“Whoever provides a consumer with a secure element can then generate new revenues by leasing space on the chip to other businesses that also want to offer next-generation mobile services to their customers,” says Sarah Clark, author of ‘NFC Business Models‘.

“Mobile network operators, banks, handset manufacturers and technology providers around the world are all planning to create major new revenue streams by providing consumers with these mobile wallets,” she explains. “But understanding of the business models that are most likely to succeed is still in its early days and there will be winners as well as losers in the NFC revolution.”

‘NFC Business Models’ explains in detail the latest thinking from around the world on how to implement the five fundamental building blocks required to make an NFC service a success. These are: the core infrastructure that will form the backbone upon which NFC services are delivered; the business models available to the mobile network operators, banks and handset manufacturers who will provide consumers with their mobile wallets; the issues involved and strategies for success in the NFC payments market; gaining buy-in from consumers and from service providers; the launch strategies that are most likely to succeed.

The ‘NFC Business Models’ research report addresses key questions facing the industry today including:

  • How can merchants be persuaded to adopt the contactless payments terminals required to support NFC transactions?
  • What are the benefits to banks of providing NFC services — and do the benefits outweigh the costs involved?
  • What kind of pricing models will need to be offered to service providers — and will they be sufficient to cover the costs of developing and making available an NFC service delivery platform and of issuing NFC devices to consumers?
  • Will consumers be willing to pay for an NFC mobile wallet? And what kind of services will they want to use?

“Many companies are looking to profit from NFC,” says Clark. “Global organisations like Apple, Google, Visa, PayPal and Facebook are all working on the technology, along with retailers, travel firms, public transport operators, financial institutions, brands, car manufacturers, security firms, central and local government, marketers and advertisers — even your local supermarket.

“The stakes are high and success will rely on meeting the needs of three key groups — consumers, merchants and the widest possible range of service providers,” Clark explains. “The companies that succeed will be those that take the time to gain an understanding of the needs of each of the parties involved and then design an infrastructure that provides a win:win:win solution for all.”

‘NFC Business Models’ provides companies looking to benefit from the arrival of NFC with the information needed to understand the issues, identify their options and develop a strategy for success. The 170-page research report is available to purchase today for £797 (US$1,258/€924).

Further information, a full table of contents and online ordering facilities are available at http://www.sjb.co.uk/models.

Note to editors

A copy of the executive summary, including the key findings from this new report, is available to journalists and bloggers on request. Sarah Clark, the author of ‘NFC Business Models’, is also available for interview.

Contact

Mike Clark, publisher at SJB Research
Tel: 01600 715994 01341 760123 (International: +44 1600 715994 +44 1341 760123)
Email: mike@sjb.co.uk

Publisher website: http://www.sjb.co.uk
Report website: http://www.sjb.co.uk/models

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Mobile phones to begin replacing cash from 2011

Monmouth, UK — 14 January 2010: A new mobile phone technology called near field communication (NFC) will begin to replace traditional wallets and purses from 2011, according to a new research report published today.

Banks and mobile network operators will both be seeking to make money from the introduction of the new mobile payments technology, the report predicts, and are set to go head to head in a bid to gain control of the market.

“NFC technology will be used to replace everything from credit cards and loyalty cards to bus and train tickets, library cards, door keys and even cash,” says Sarah Clark, author of NFC: The Road to Commercial Deployment. “What hasn’t yet been decided, however, is who will win the battle to provide consumers with their new hi-tech mobile wallets.”

The UK, France, United Arab Emirates, Singapore, Taiwan and Korea will be the first countries to get the new mobile wallets, the report predicts. The US, Canada, Spain, Germany, Italy, Norway, the Czech Republic, Romania and Australia are also expected to be early adopters of NFC.

Businesses ranging from retail and travel to fast food, consumer goods, tourism and entertainment are all expected to be affected by the arrival of NFC services. Government and educational service providers will also be impacted by its arrival.

“Decisions made in 2010 will be critical in determining which mobile network operators, which banks, which industry suppliers and which service providers become the leaders in the field,” she adds. “Ultimately, only two or three companies in each country will succeed in building a major new business providing NFC services to businesses and consumers. The winners could be banks or mobile operators, or even a new entrant to the market.”

Consumers with NFC-enabled phones will be able to simply touch their phone to a ‘smart’ poster or product label containing an RFID chip to sign up for a loyalty programme, collect a money-off coupon, download a trailer for a new movie, access the latest travel information or go straight to a product’s website to read customer ratings and reviews and compare prices.

Social networks will also get a major boost. With an NFC phone, you can friend someone online when you meet them in the real world by simply touching your phones together. Or touch your phone to a smart poster as you go into a restaurant to automatically update your Facebook status and get an offer coupon from the venue as a thank you for telling your friends you’re there.

Commuters will be able to store their travel pass on their phone and mobile versions of airline boarding cards, hotel room keys and even passports will make it quicker and easier to get from place to place. Paying bills will become much simpler, too. Simply touch two NFC phones together to transfer money to a friend, buy a drink or pay for a service.

“No more rummaging around for the right change, card, keys or paperwork and no more texting your location to your friends — with NFC everything can be handled by your mobile device,” says Clark. “And, of course, NFC is a highly secure technology. Consumers will be able to instantly lock all the mobile wallet services on their phone if it is lost or stolen and then get them automatically transferred onto a new phone as soon as it arrives. They will also be able to use their phone to make payments even when the battery is flat.”

‘NFC: The Road to Commercial Deployment’ examines the international market for near field communication technology from 2010 to 2014. It is published by SJB Research, a UK company specialising in analysing the market for emerging technologies in the mobile and payments fields. SJB also produces the international industry news website Near Field Communications World.

The report provides detailed guidance for banks and mobile operators looking to introduce NFC successfully and for companies wishing to offer NFC services to their customers. It includes an analysis of the technical and business challenges that still need to be resolved and explains how mobile operators, banks, handset manufacturers, industry suppliers and key potential NFC service providers will resolve those issues during 2010.

‘NFC: The Road to Commercial Deployment’ explains the key factors that will decide which companies will become the mobile wallet market leaders and details what the first NFC services will need to offer in order to succeed.

The research report is available to purchase today. Further information and online ordering facilities are available at https://www.sjb.co.uk/nfc-the-road-to-commercial-deployment/.

Note to editors

Information on the impact of NFC mobile wallets for particular industries and in particular countries is available to journalists and bloggers on request. Sarah Clark, the author of ‘NFC: The Road to Commercial Deployment’, is also available for interviews.

Contact

Mike Clark, publisher at SJB Research
Tel: 01600 715994 01341 760123 (International: +44 1600 715994 +44 1341 760123)
Email: mike@sjb.co.uk

Publisher website: http://www.sjb.co.uk
Report website: https://www.sjb.co.uk/nfc-the-road-to-commercial-deployment/

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