SJB Research is a business information specialist providing in-depth and international news and analysis about mobile wallets and near field communication (NFC) technology.
SJB Research is run by Sarah Clark and Mike Clark and is based in Machynlleth, Wales.
Meet the team…
Sarah Clark is the editor of NFC World+. She is a technology business analyst who has been tracking and reporting on the business implications of new payments, retail, mobile and marketing technologies for more than 25 years.
Sarah is the author of many research reports including NFC Business Models, NFC Technologies and Systems and NFC: The Road to Commercial Deployment. She also provides consultancy services to organisations looking to get an expert opinion on the best way to take advantage of the arrival of NFC technology.
Sarah researched and wrote the world’s first research report on smart cards in 1986 and started Card Technology Today, which quickly became the leading smart card industry newsletter, in 1989.
She launched the world’s first research report and journal covering biometrics — The Biometrics Report and Biometric Technology Today — in 1993 and began publishing the first journal dedicated to loyalty marketing, Customer Loyalty Today, in 1994. Sarah has been tracking and investigating the potential of NFC and allied technologies since 2007.
Rian Boden is an NCTJ-qualified journalist with a degree in English from the University of Liverpool. She has worked on local newspapers and as a reporter for the Liverpool Echo. Rian is a full-time staff writer for NFC World+.
Mike Clark is the publisher of NFC World+. Mike’s varied background takes in video games programming, newspaper publishing, subscription marketing, web development and even penning ministerial briefing notes. He is married to Sarah Clark, and they have worked together since 1991.
Laurence Zipson is NFC World’s sales director. Laurence has more than 30 years experience advising businesses on the most effective ways to advertise and promote their products to specialist audiences. A former commercial director and publisher at Elsevier, he specialises in B2B media, including online, print and events.