Machynlleth, UK — 14 November 2012: The second part of a new research service about mobile wallets has just been published.
The November edition of Mobile Wallet Outlook examines three key developments in the nascent mobile wallet arena over the last month: merchants’ attitudes to mobile payments and the role they should take in bringing mobile wallets to market; the introduction of significant new players into the bank account market; and the question of how far developments in the US will influence the international mobile wallet business — or if the US is set to follow its own path to mobile payments.
Mobile Wallet Outlook is the monthly briefing component of The Mobile Wallet Report, a subscription-based market intelligence service for decision makers working on — or holding a watching brief on — the introduction of cutting edge mobile payment, loyalty, offers and identity programmes.
Every month this briefing identifies and analyses the latest trends and developments in NFC and mobile wallets and explains how they impact the future of the market.
Subscribers also get a series of timely standalone spot reports that look in detail at specific technologies, applications, players and vertical markets. They also receive “lessons from the frontline” — case studies that examine in detail what others all over the world have already tried, what they learned and what they would have done differently.
“The Mobile Wallet Report is designed to keep readers continuously up-to-date with the latest thinking on NFC and mobile wallet business models,” says editor-in-chief Sarah Clark. “We talk with innovators, disruptors and early adopters as well as established players around the world to bring subscribers answers to the big questions surrounding the future of the mobile wallet market.”
The Mobile Wallet Report is produced by SJB Research, the UK-based publisher of NFC World (www.nfcworld.com), the leading NFC industry news website. Further information can be found at www.TheMobileWalletReport.com and sample issues are available on request.
Joe Davies, Associate Editor at SJB Research
Tel: 01341 760123 (International: +44 1341 760123)