{"id":563,"date":"2011-01-27T14:06:05","date_gmt":"2011-01-27T14:06:05","guid":{"rendered":"https:\/\/www.sjb.co.uk\/?p=563"},"modified":"2011-04-03T23:20:06","modified_gmt":"2011-04-03T23:20:06","slug":"nfc-business-models-report-sets-out-strategies-for-success-in-the-emerging-mobile-wallet-wars","status":"publish","type":"post","link":"https:\/\/www.sjb.co.uk\/2011\/01\/nfc-business-models-report-sets-out-strategies-for-success-in-the-emerging-mobile-wallet-wars\/","title":{"rendered":"NFC Business Models report sets out strategies for success in the emerging mobile wallet wars"},"content":{"rendered":"

Monmouth, UK \u2014 27 January 2011: A new generation of mobile phones equipped with near field communication (NFC) technology is set to revolutionise the way we decide what products to buy, where we choose to buy them and how we choose to pay, according to ‘NFC Business Models’, a new research report published today.<\/strong><\/p>\n

The new NFC phones contain a high security chip known as a secure element which acts like an electronic version of your wallet and can be used to replace everything from credit cards and loyalty cards to bus and train tickets, library cards, door keys, coupons and even cash.<\/p>\n

The tiny secure element chips can be built into mobile phones and other devices by the manufacturer, they can be integrated into SIM cards issued by mobile networks to their subscribers and they can be added to existing phones via special microSD cards or stickers issued by banks and other organisations.<\/p>\n

“Whoever provides a consumer with a secure element can then generate new revenues by leasing space on the chip to other businesses that also want to offer next-generation mobile services to their customers,” says Sarah Clark, author of ‘NFC Business Models<\/a>‘.<\/p>\n

“Mobile network operators, banks, handset manufacturers and technology providers around the world are all planning to create major new revenue streams by providing consumers with these mobile wallets,” she explains. “But understanding of the business models that are most likely to succeed is still in its early days and there will be winners as well as losers in the NFC revolution.”<\/p>\n

‘NFC Business Models’ explains in detail the latest thinking from around the world on how to implement the five fundamental building blocks required to make an NFC service a success. These are: the core infrastructure that will form the backbone upon which NFC services are delivered; the business models available to the mobile network operators, banks and handset manufacturers who will provide consumers with their mobile wallets; the issues involved and strategies for success in the NFC payments market; gaining buy-in from consumers and from service providers; the launch strategies that are most likely to succeed.<\/p>\n

The ‘NFC Business Models’ research report addresses key questions facing the industry today including:<\/p>\n