Mobile Wallet Outlook, May/June 2013

Mobile Wallet Outlook, May/June 2013In this 17-page edition of The Mobile Wallet Report we examine:

  • Google takes its wallet to the cloud: The high profile head of Google Wallet is out and a new cloud-based strategy is taking shape that could get around the blocks carriers put on the NFC-based first version of Google Wallet. See page 2.
  • PayPal hits 250,000 stores, invests in merchant upgrades: The first fruits of PayPal’s August 2012 deal with Discover are now appearing. The partners are on track for 2m merchants by the year end and a new “Cash for Registers” program is set to bring in large numbers of independent retailers too. See page 7.
  • Alternatives to both NFC and QR begin to gain traction: Alipay, China’s equivalent of PayPal, is backing sound-based mobile payments, Microsoft has a sound solution in the works and the technology is gaining traction in Africa. Google has announced plans to support Bluetooth LE on Android devices and global barcode standards organisation GS1 is working with the Open Mobile Alliance to standardize mobile barcode reading. When it comes to closing the online-offline divide, the question of which technologies will win out is still far from decided. See page 12.

Organisations mentioned include Abercrombie & Fitch, Accelitec, Afrimarket, Airbnb, Alaska Airlines, Alipay, Apple, BJs Restaurants, Belly, BillGuard, BlackBerry, Blackhawk, Bluetooth SIG,, Braintree, Discover, Erply, Expedia, Fancy, First American Payments, First Data, Foot Locker, Freshbooks, Global Payments, GoPago, Google, Groupon, Heartland Payment Systems, Hollister, Home Depot, JC Penney, Leaf, Leapset, Loyalty Lab, MCX, Marriott, Microsoft, NCR, NFC Forum, NXP, Nokia, Nordstrom, PayPal, Paytronix, Pebble, Priceline, ProfitPoint, Red Mango, RetailMeNot, RueLaLa, Samsung, Shopify, Shopkeep, Sony, Square, TabbedOut, Tagattitude, TapBase, The Body Shop, Toys R Us, Tsys, Uber, Urban Airship, Vantiv, Vend, Vibes, Walmart, WorldPay and Wrapp.

Mobile Wallet Outlook, April 2013

Mobile Wallet Outlook, April 2013In this 20-page edition of The Mobile Wallet Report we examine each of the five main ways in which wallet providers are addressing the issue of how to architect enterprise-grade cloud payments — and at the major players that are following each of these possible routes to market.

  • Exclusive: We explain how MCX’s barcode and cloud-based wallet will work, when it is likely to launch and where the retail venture’s approach is already being used today.
  • We also look at the implications this shift to the cloud holds for EMV, NFC and the future of the mobile wallet market: Where does it leave EMV and NFC — and the payments networks and mobile network operators that have been backing the technology for so many years? Has NFC missed the boat in mobile payments, or are there still advantages to be gained? And what will prove to be the best solution for the future?

Organisations mentioned include 7-Eleven, Accumulate, Airtag, American Express, América Móvil, Apple, Auchan, Bancontact/MisterCash, Best Buy, Chipotle Mexican Grill, Citi, Discover Financial Services, Disney, Facebook, GSMA, Gemalto, Google, HP, ImpactOrg, JetShop, KFC, MCX, Marks and Spencer, MasterCard, McDonald’s, Microsoft, National Restaurant Association, Nokia, O2, PKO Bank Polski, Paddle, Pera Mobile, Pervasent, RapidNFC, Seamless, Shell Oil US, Snapfinger, Square, Subway, Tesco, Texaco, Txtnation,, Visa and Walmart.

Mobile Wallet Outlook, March 2013

Mobile Wallet Outlook, March 2013This 21-page edition of The Mobile Wallet Report takes an in-depth look at merchants’ attitudes to mobile payments as well as at how mobile payments may fit into the wider strategic issue facing multi-channel merchants today — “How do we serve our customers in the smartphone era?”

  • Retailers expect a huge rise in consumers paying by mobile phone, but most are yet to assign a budget for the move to mobile. One in five retailers say they believe mobile payments will be the dominant form of payment used by their customers in three years time. But confusion over how mobile payments technology will evolve means that few have made a decision on what kind of solution to implement — or even set a budget aside. See page 2.
  • The rise of the smartphone shopper. Smartphones are having a significant impact on how shoppers use physical stores and addressing the issue of how to combat “showrooming” and how merchants should handle the new era of “omnichannel” retailing is now a priority for retailers. See page 6.
  • Consumer education remains key to mobile wallet adoption. Consumers are increasingly making the move to mobile commerce but both awareness and trust in digital and mobile wallets remains low. To gain wider adoption, providers need to address the widespread lack of understanding of what digital and mobile wallets are, the benefits they can deliver and how they already provide consumers with the security and trust they are asking for. See page 12.

Organisations mentioned include Amazon, Apple, Auriemma Consulting Group, BSS Digital, Bankinter, Bed Bath & Beyond, Best Buy, Beyond the Box, Biedronka, CGAP, Canadian Federation of Independent Business (CFIB), ComScore, Disney, Foolproof, Foresee, GSMA, GfK Roper, Google, Intela, Interactive Advertising Bureau (IAB), Intuit, Ipsos MediaCT, Isis, JiWire, LG, Lemon, LevelUp, MCX, MasterCard, Mobeam, NCH Marketing Services, Opinium, PayPal, Petsmart, Placed, RSR Research, SAP, Samsung, SapientNitro, Square, Starbucks, Target, Toys’R’Us, Visa, VocaLink, and Walmart.

Mobile Wallet Outlook, January/February 2013

Mobile Wallet Outlook, Jan/Feb 2013In this 20-page edition of The Mobile Wallet Report we examine:

  • Facebook enters the payments market: Next step, a mobile wallet? The social networking giant has made its first move towards becoming a participant in the mobile wallet market with the launch of the Facebook Card, an innovative gift card solution that enables consumers to access multiple gift cards from one card and manage their balances from a single mobile app — and makes use of a unique viral distribution model. See page 2.
  • NFC finds a place in the home. While the size of the role NFC will play in payments remains unclear, consumer electronics manufacturers are building the technology into a wide range of devices for the home. This year’s CES show, not normally a location for NFC-related announcements, saw a slew of new product launches including new NFC phones and everything from NFC-enabled TVs to cookers, cameras, speakers and more. See page 9.
  • Key moves from around the mobile wallet world. This month we’ve added a wrap of the latest technical and business developments from Japan to China, the US, the UK, Poland and beyond. See page 13.

Organisations mentioned include AT&T, Alibaba, Alipay, Allure Energy, Amazon, Analysys International, Apple, Asus, Auchan, Bed Bath & Beyond, Belkin, Bicqlo, Biedronka, Big Echo, Bling Nation, Braintree, Circle K, Cirque, Continental, Dick’s Sporting Goods, Dillard’s, Discover Financial Services, Disney, Dunkin’ Brands, FIS, Facebook, Fandango, First Data, Forrester, Gartner, GoBank, Google, Green Dot, Groupon, Hobby Lobby, ICM UK, iLuv, Incipio, Isis, JC Penney, Jamba Juice, Juniper Research, LG, Lemon, Lenovo, Link, M-Pesa, MCX, MasterCard, Merchant Warehouse, mFoundry, NFC Forum, Olive Garden, Panasonic, Pantech, Payments Council, Poplar Group, Pronto, QuikTrip, Rakuten Edy, Ribbet Capital, Safaricom, Samsung, Sephora, Sequent, Sony, Sprint, Starbucks, Sutton Bank, Tagstand, Target, Temomin, Texas Instruments, Tokyu Hotels, Tylt, Verizon, Walmart and Wawa.

Mobile Wallet Outlook, December 2012

Mobile Wallet Outlook December 2012In this 16-page edition of The Mobile Wallet Report we examine:

  • Biometrics make a comeback at the point of sale. Fingerprint verification and other biometrics are now seeing a resurgence, led by newer approaches that enable consumers to have more control over the storage of their biometric template and expectations that Apple will employ fingerprint ID in a future iPhone. Can biometrics provide consumers with the level of trust in mobile wallets needed to gain widespread acceptance? See page 2.
  • Marketers flock to Passbook as Apple’s ease of integration and location-based alerts prove irresistible. The ease of integration, low cost of entry, wide distribution, geolocation capabilities and ability to innovate on top of Apple’s Passbook APIs are enabling the proto mobile wallet app to gain unprecedented traction. We take a look at how marketers are building innovative services with Passbook and at the lessons other mobile wallet providers can learn from its success. See page 8.
  • Lack of reasons to switch overtake consumers’ mobile payment security concerns. Surveys conducted in the US and the UK have found that, while worries over the security of mobile payments remain a concern, the perceived lack of any real benefit to using a mobile phone to make a payment is now the biggest barrier to adoption. See page 14.

Organisations mentioned include Air Canada, Albron, Apple, American Airlines, American Express, ANA, Auchan, Authentec, Axis Bank, Banque Accord, Best Buy, BillGuard, BNP Paribas, Cathay Pacific,, Crédit Agricole, Crédit Mutuel Arkéa, Discover Financial Services, eDigitalResearch, Equens, Goode Intelligence, Google, Groupement des Cartes Bancaires, Hallmark, Harris Interactive, HDFC Bank, Heathrow Airport, Home Depot, ICICI Bank, IMS Research, Indian Overseas Bank, Ingenico, Jurong Point, Klout, Leroy Merlin, Lufthansa, Malaysian Airlines, McDonald’s, MCX, Natural Security, Nordstrom, Office Depot, Pay by Touch, PayPal, Qantas, Re/Max, Sears, Singapore Airlines, Sixt, Square, Starbucks, State Bank of India, Turkish Airlines, Unique Identification Authority of India (UIDAI), United Airlines, Valpak, Virgin Australia, Visa, Vizibility, Wincor Nixdorf and World Duty Free.

Mobile Wallet Outlook, November 2012

Mobile Wallet Outlook, November 2012This 18-page edition of The Mobile Wallet Report examines:

  • Retailers get serious about mobile wallets. That widespread merchant acceptance is a core requirement of any successful mobile wallet program is a given. Until now, however, many players have seen merchants as minor participants in the move to mobile payments — there to simply act as a delivery point for other people’s wallet strategies. That’s not, however, what merchants increasingly think their role is and US retailers are taking the lead in making it clear that, when it comes to mobile wallets, they have strategies of their own and the resources to make them a reality. See page 2.
  • The bank account of the future. The move to mobile is creating an opportunity for new players to provide new kinds of mobile bank account — in the developed world, just as much as in the developing world. Banks are racing to implement mobile banking services but they are facing increasing competition from companies building low cost, full function alternatives on top of existing prepaid card offerings. How will the move to mobile change the definition of what a bank account is? Are banks doing too little in mobile too late? What are the implications for the wider financial services industry and, in particular, for the long term future of the credit card? See page 7.
  • Mobile network operators “keep calm and carry on with NFC.” While debate continues to rage in the US over which technology is best suited to close the “last inch” of a mobile transaction at the point-of-sale, mobile network operators remain confident that SIM-based NFC is a winning formula and that momentum is now building around the world. Will the US prove to be a blueprint for the rest of the world, or is it set to go its own way? See page 17.

Organisations mentioned include American Bankers Association, American Express, Auriemma Consulting, BBVA, Best Buy, Blackhawk Network, Bluebird, Bretton Woods, British Retail Consortium, CIBC, CVS/pharmacy, Carlisle & Gallagher Consulting, China Mobile, China UnionPay, Deutsche Telekom, Diebold, Discover, Dwolla, FDIC, First Annapolis Consulting, FIS, GSMA, Gap, Google, Isis, MasterCard, mFoundry, Micronotes, Orange, PayPal, Rogers, Royal Bank of Canada, Seamless, Telecom Italia, Telefónica, Tesco, Turkcell, US Bank, uSwitch, Virtual Hold Technology, Visa, Vodafone, Walmart and The World Bank.

Mobile Wallet Outlook, October 2012

Mobile Wallet Outlook, October 2012This 16-page edition of The Mobile Wallet Report examines:

  • Apple sends the NFC industry a wake-up call: NFC industry players are putting a brave face on the news that Apple has chosen to not include the technology in the iPhone 5. But there certainly will be an impact on the overall adoption rate of NFC and Apple Passbook’s location-based marketing capabilities will need to be incorporated into existing mobile wallet platforms quickly if they are to meet market expectations. See page 2.
  • NFC heads to the cloud with a new business model that finally makes sense: The secure element in an NFC phone, with its ability to assure end-to-end security, has been seen as a key adoption driver for NFC. But the complexity of the business models and relationships surrounding ownership of the secure element mean it has also been NFC’s Achilles heel. New cloud-based concepts now being introduced suggest these business model roadblocks may now be about to disappear, to be replaced by a neater and simpler approach that more closely adheres to existing ways of doing business. See page 7.
  • Barriers to adoption: Understanding consumers’ security concerns — survey after survey has found that security worries are the key block to consumer adoption of mobile payments. Now, it’s becoming clear that those concerns drop dramatically according to the size of the transaction involved. See page 10.

Organisations mentioned include American Express, Apple, Associated Press, Bank Machine, Bank of America, Barclaycard, Casino, Commonwealth Bank of Australia, DeviceFidelity, FIS, Forrester Research, Google, HTC, Inside Secure, JD Power, Javelin Strategy & Research, Live Nation, MasterCard, Motorola, NFC Forum, Nokia, Research in Motion, SRG, Samsung, Sephora, SimplyTapp, Sony, Starbucks, Think&Go NFC, Verizon, Wired, Wireless Dynamics and YouGov.