New research report sets out the current state of play in the international NFC market and identifies the barriers to success and opportunities for growth in the year ahead

The NFC Market 2012 cover image

Mobile network operators, phone and device manufacturers, payments networks and service providers around the world are committed to bringing NFC to market in 2012. But the road ahead is not clear and pitfalls lie in wait for the unwary.

The NFC Market 2012 is a new research report that analyses the current state of play in the international NFC market, identifies the key drivers of NFC adoption and sets out the opportunities for growth as well as the barriers to success that remain to be resolved.

From financial services to advertising, retailing to transportation, healthcare to local government and beyond, the arrival of NFC is set to fundamentally change the way in which businesses communicate with their customers and consumers manage their lives.

The NFC Market 2012 provides essential guidance to executives responsible for planning, implementing or supplying NFC services. It provides answers to key questions, including:

  • The state of play: The current status of the NFC market and the global trends in the market today.
  • Critical success factors: The factors that will affect the adoption of NFC and the strategies that are most likely to succeed.
  • The mobile wallet wars: The key players, the advantages and disadvantages of their strategies, the likely new entrants and the evolution of the market.
  • Adoption drivers: What merchants, banks, transportation operators, advertisers, marketers and other key potential service providers need to enable them to move ahead with NFC, and how well their requirements are currently being met.
  • Consumer attitudes to NFC: The issues that will affect consumer take-up of NFC services.
  • NFC technology trends: New products and services expected to arrive on the market and the impact they are likely to have.
  • The future of the market: The barriers to adoption that need to be addressed and the opportunities for growth in 2012 and beyond.

The author of The NFC Market 2012 is Sarah Clark, editor of NFC World and author of ‘NFC Business Models’, ‘NFC Technologies and Systems’ and ‘NFC: The Road to Commercial Deployment’. A technology analyst with more than twenty years experience and a track record of being the first to identify key developments in the market, Sarah has been investigating the NFC market since 2007 and is an acknowledged expert in the field.

Order now and get it today

Order this insight-packed research report now and we’ll send you a digital (PDF) copy right away, and dispatch a printed copy of the report by air mail. You could be reading this new research report — and gaining a new understanding of the latest thinking on the evolution of NFC — just minutes from now.

Maximise your value

This report forms part of The NFC Report, a major international research project that examines the business, the technology, the applications, the players and the future of the NFC market.

For best value, order The NFC Report for just £1,497 (approx US$2,314/€1,810). You will get The NFC Market (list price £997), NFC Technologies and Systems (list price £997) and NFC Business Models (list price £797) all included as part of your purchase — a saving of more than 45% on the individual cost of each report.

Table of contents

  1. Executive summary
    1. Key findings
  2. What NFC needs to succeed
    1. The 16 critical factors for success that need to be in place for NFC to enter the mainstream
    2. Mobile wallet strategies: The options available to mobile network operators, handset makers and others seeking to introduce NFC mobile wallets
    3. The decision making process: The factors that affect which strategic options these businesses follow, and the implications for service providers
  3. The current state of play
    1. Commercial deployments and commitments: Details of the current status and future plans of 25 carrier joint ventures, mixed joint ventures, NFC frameworks, centralized systems, NFC partnerships, individual platforms and cross-border NFC initiatives around the world
    2. On the verge: The current status of NFC in the 20+ countries most likely to go to market next
  4. The NFC market in 2012 and beyond
    1. Issues to be resolved: The 14 barriers that must be overcome before NFC is ready for mainstream adoption
    2. Opportunities for growth: The developments that are expected to take place in 2012 and in the future that will allow NFC to become a mass market technology and the new vertical markets that are likely to appear
  5. Index
    1. The 200+ mobile network operators, handset makers, financial institutions, payments networks, retailers and other businesses whose NFC activities are detailed in this report

How much does this report cost?

You can buy The NFC Market 2012 for £997 (approx US$1,541/€1,206).

Or…

You can buy The NFC Report for £1,497 (approx US$2,314/€1,810). You will get NFC Business Models and The NFC Market 2012 straight away and NFC Technologies and Systems in February 2012.

Note: These prices are for single user licenses; multi-user license pricing is available here.

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