BasketSJB Research is a business information specialist providing in-depth and international information on near field communication (NFC) technology.
We consult for international clients, publish research reports and market studies and produce Near Field Communications World, the leading NFC industry news website.
SJB Research is run by Sarah Clark and Mike Clark and is based in Tywyn, Wales.
Sarah Clark
Sarah Clark is a technology business analyst who has been tracking and reporting on the business implications of new payments, retail, mobile and marketing technologies for more than 25 years.
She is the editor of NFC World, author of many research reports including The NFC Report, NFC Technologies and Systems and NFC: The Road to Commercial Deployment and provides consultancy services to businesses and organisations looking to get an expert opinion on the best way to take advantage of the arrival of NFC technology.
Sarah researched and wrote the world’s first research report on smart cards in 1986 and started Card Technology Today, which quickly became the leading smart card industry newsletter, in 1989.
She launched the world’s first research report and journal covering biometrics — The Biometrics Report and Biometric Technology Today — in 1993 and began publishing the first journal dedicated to loyalty marketing, Customer Loyalty Today, in 1994. Sarah has been tracking and investigating the potential of NFC technology since 2007.
Mike Clark
Mike Clark’s strong interest in computers and all things digital started when he encountered a Sinclair ZX-81 at school in the early 1980s. Rapidly learning programming, by 15 he had taken on his first commercial project and Mike became a full-time games developer during the early days of the computer games industry.
Four of Mike’s games for the Commodore 64 and C16 were published by UK publisher Codemasters before he moved in-house as employee number five. He moved through development and project management to a PR and product marketing role at the company — by then the UK’s number one games publisher — before joining up with Sarah at SJB Research in 1991.
At SJB Research Mike is responsible for all aspects of business development, including marketing, advertising and management of our websites. Mike says he still sometimes thinks in 6502 assembly language.